Meet Sam Knowles, Turning Data Into Stories That Drive Action
In a world where teams have more dashboards than decisions, Sam Knowles, Founder & MD and Chief Data Storyteller at Insight Agents, brings a sharp, human-first view of data storytelling. He doesn’t start with charts. He starts with psychology, how people feel, what they believe, and what actually moves them to act.
In his conversation on The Executive Outlook, Sam shares why organizations get stuck: too much data, too little insight, and teams working in silos that can’t connect the dots. His fix is simple and practical, start with “where it hurts,” then pressure-test the work with two questions: “So what?” (what does it mean?) and “Now what?” (what should we do next?). He also explains why asking “Why?” repeatedly (the 5 Whys) beats rushing into analysis, and why you should test hypotheses, not prove them.
For Sam, data storytelling isn’t a presentation skill. It’s a decision-making discipline that turns insight into real change.
Meet Isha Taneja
CEO, Complere Infosystem | Editor-in-Chief of The Executive Outlook | Data Storyteller | Business Strategist
“Decisions that win are built on accurate and timely insight, not on data overload.”
Isha Taneja is the CEO of Complere Infosystem, a leading data engineering and analytics company that helps organizations turn messy data into business-ready insights. As Editor-in-Chief of The Executive Outlook, she curates bold stories and sharp perspectives from leaders shaping the future.
Whether she’s working with clients on digital transformation or sharing authentic leadership stories, Isha’s mission is simple:
Make data-driven decisions easier, faster, and more impactful.
𝗦ervices I Provide
- Custom Software Development
- Data Analytics
- AI Implementation – LLM & Gen AI
- Technology Consulting
- Engineering Solutions
- Cloud Computing
- Architecture Design & Implementation
Editor Bio
I’m Isha Taneja, serving as the Editor-in-Chief at "The Executive Outlook." Here, I interview industry leaders to share their personal opinions and provide valuable insights to the industry. Additionally, I am the CEO of Complere Infosystem, where I work with data to help businesses make smart decisions. Based in India, I leverage the latest technology to transform complex data into simple and actionable insights, ensuring companies utilize their data effectively.
In my free time, I enjoy writing blog posts to share my knowledge, aiming to make complex topics easy to understand for everyone.