How Small Businesses Can Build a Smarter Technology Strategy
- Nov 5, 2026
- Isha Taneja
Discover how Kathy Durfee helps small businesses build smarter technology strategies through AI adoption, cybersecurity, data management, and growth.
Discover how Kathy Durfee helps small businesses build smarter technology strategies through AI adoption, cybersecurity, data management, and growth.
Technology is supposed to make running a business easier. But with AI, cloud solutions, cybersecurity threats, and constantly evolving tools, how can small businesses know where to invest and what actually matters?
Kathy Durfee, Founder and CEO of TechHouse, brings over 30 years of experience helping small and mid-sized businesses navigate technology. Having worked with more than 300 clients, she understands the challenges business leaders face when trying to adopt new tools without adding unnecessary complexity.
On The Executive Outlook, Kathy explains why building a smarter technology strategy starts with understanding business needs rather than chasing the latest solutions. She shares practical examples of how organizations can strengthen cybersecurity, move beyond inefficient spreadsheets, improve data management, and adopt AI responsibly.
She also highlights the risks of using AI without proper governance, the importance of protecting sensitive business information, and why companies should focus on improving workflows instead of simply investing in more software.
For Kathy, a smarter technology strategy isn't about having more tools. It's about making the right technology decisions that support business growth.
Listen to kathy's feature now.
CEO, Complere Infosystem | Editor-in-Chief of The Executive Outlook | Data Storyteller | Business Strategist
“Decisions that win are built on accurate and timely insight, not on data overload.”
Isha Taneja is the CEO of Complere Infosystem, a leading data engineering and analytics company that helps organizations turn messy data into business-ready insights. As Editor-in-Chief of The Executive Outlook, she curates bold stories and sharp perspectives from leaders shaping the future.
Whether she’s working with clients on digital transformation or sharing authentic leadership stories, Isha’s mission is simple:
Make data-driven decisions easier, faster, and more impactful.
Listen in for business strategies and interviews with business experts to help you build a business and a life that you love.
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