Fix Bad Data, Fix Your Business: Lessons from The Data Doc

Meet Tom Redman — The Data Doc Prescribing Better Data Quality and Trust

Tom Redman, widely known as The Data Doc, has spent decades helping organizations tackle the root causes of data problems. From fast-moving startups to century-old corporations, banks to tech innovators, Tom’s guidance empowers teams, builds trust, and transforms how companies handle data. 

On The Executive Outlook, Tom explains why the biggest barrier to effective AI and analytics isn’t technology, it’s tolerance for poor data. Employees spend significant time fixing errors instead of doing their real work, eroding trust in systems and leadership. For Tom, improving data quality is as much about culture and empowerment as it is about tools. 

Through methods like the Friday Afternoon Measurement Method and high-impact projects at AT&T, Chevron, Shell, and others, Tom demonstrates that solving visible business problems delivers measurable results while energizing teams. His philosophy is clear: start with one problem, gather evidence, fix the root cause, and build momentum. 

For Tom, data quality isn’t just a technical challenge, it’s the foundation for better business, better AI, and more meaningful work lives.

Read the full article here.

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Meet Isha Taneja

CEO, Complere Infosystem | Editor-in-Chief of The Executive Outlook | Data Storyteller | Business Strategist 

“Decisions that win are built on accurate and timely insight, not on data overload.”

Isha Taneja is the CEO of Complere Infosystem, a leading data engineering and analytics company that helps organizations turn messy data into business-ready insights. As Editor-in-Chief of The Executive Outlook, she curates bold stories and sharp perspectives from leaders shaping the future. 

Whether she’s working with clients on digital transformation or sharing authentic leadership stories, Isha’s mission is simple:

Make data-driven decisions easier, faster, and more impactful.

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• Custom Software Development
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