Why Your AI Project Will Fail Without Good Data | Dr. David Marco
- Jan 9, 2026
- Isha Taneja
First step to metadata management in 2026:define KPIs, capture baseline metrics, & tie metadata work to clear business value for ROI at scale.
First step to metadata management in 2026:define KPIs, capture baseline metrics, & tie metadata work to clear business value for ROI at scale.
Dr. David Marco, President at EWSolutions , is a leading voice in data governance, metadata management, and AI foundations. His path into data leadership began by simply stepping up—taking ownership when the role wasn’t clearly defined—and that mindset still shapes how he approaches AI governance today.
On The Executive Outlook, David explains why many AI initiatives struggle before models are even built: poor data quality, unclear definitions, and missing metadata. For him, AI can’t scale responsibly without trust in the data behind it—and that trust comes from strong metadata and clear governance.
David’s philosophy is discipline over hype. Start with critical data, real use cases, and business-aligned KPIs—not “boiling the ocean.”
As David puts it, “AI only works when the data is trustworthy. Governance isn’t a barrier—it’s what makes innovation safe and scalable.”
CEO, Complere Infosystem | Editor-in-Chief of The Executive Outlook | Data Storyteller | Business Strategist
“Decisions that win are built on accurate and timely insight, not on data overload.”
Isha Taneja is the CEO of Complere Infosystem, a leading data engineering and analytics company that helps organizations turn messy data into business-ready insights. As Editor-in-Chief of The Executive Outlook, she curates bold stories and sharp perspectives from leaders shaping the future.
Whether she’s working with clients on digital transformation or sharing authentic leadership stories, Isha’s mission is simple:
Make data-driven decisions easier, faster, and more impactful.
