Meet Nic Goodall – Building High-Performing Engineering Teams That Scale In a world where teams scale fast but delivery quietly slows down, Nic Goodall, Head of Engineering at DrDoctor, brings a grounded, no-drama view of what makes engineering teams actually perform. He doesn’t start with frameworks. He starts with reality, how people work together, how…
During a recent conversation on The Executive Outlook, Nic Goodall shared a grounded view of what it really takes to scale engineering teams without losing results or culture. Nic is the Head of Engineering at DrDoctor and he is also a coach and mentor. His leadership style is practical. He focuses on clarity, execution and…
Meet Thomas Rosendahl — Making Digital Transformation Actually Stick In a world where new systems go live but old habits return fast, Thomas Rosendahl, Group Chief Technology Officer, brings a calmer, more practical view of digital transformation leadership. He doesn’t start with tools. He starts with people, how they think, what they trust, and what…
In this edition of The Executive Outlook, we feature Thomas Rosendahl, Chief Technology Officer at STARK Group, and a leader who has spent years at the intersection of technology, business and human habit. On paper, he is a product and technology leader. In practice, he is a clear example of transformational leadership—someone who believes real…
Meet Mark Goddard — Most digital transformations don’t fail on tech, they fail on trust. Mark Goddard — a global sports technology executive and transformation advisor known for helping high-stakes ecosystems modernize the right way: not with buzzwords, but with governance, measurable outcomes, and adoption that holds up under pressure. With deep experience in global…
During a recent conversation on The Executive Outlook, I spoke with Mark Goddard, a globally experienced executive and advisor with a rich background in sports technology and business transformation. Mark has led digital transformation programs in global sport, including his work with FIFA and his perspective is refreshingly practical. He does not speak in buzzwords….
In this episode of The Executive Outlook, Ben Banks, President and CEO of BNSF Logistics, shares a leadership story that starts far away from boardrooms. It starts with late nights, tough shifts, and a role where every decision could affect safety, customers, and the entire network. If you’re looking for logistics leadership lessons that feel…
Meet Ben Banks — Leading with Humility, Timing & Trust Under Pressure Ben Banks, President & CEO of BNSF Logistics, is a leader shaped by real operations—where safety, timing, and execution decide outcomes. His career began on the front lines at BNSF Railway as a trainmaster, leading highly experienced teams who knew more than he…
In this episode of The Executive Outlook, we speak with Julian Wiffen, a senior leader in AI and data science at Matillion. Julian is known for taking AI out of theory and turning it into practical tools that real teams can use, especially in data engineering, where speed, accuracy, and usability matter. His journey and…
Meet Julian — Practical GenAI for Data Engineering Julian Wiffen, Chief of AI and Data Science at Matillion, has a simple reputation: he makes AI usable. Starting out in chemistry and early computational modeling, he learned to value experiments that actually lead to outcomes—not just interesting theory. On The Executive Outlook, Julian shares how GenAI…
