Conversations with prospective clients to uncover their biggest real-time data struggles and show them a better way.
Strategy sessions with his co-founder to brainstorm and refine the product, making real-time analytics effortless.
Product messaging and refinement to ensure SQL on Kafka is accessible to a wider audience without being overly technical.
Most companies are stuck in the traditional way of handling data, moving massive volumes around, waiting for batch processing, and always being one step behind. Streambased is breaking that cycle by giving businesses instant access to live data without the delays of ETL processing.
One of the biggest problems Streambased solves is complexity in accessing real-time data for analytics. Traditionally, companies must move data from Kafka into a data lake or warehouse via slow, costly, and error-prone pipelines.
He believes, “We’re turning that on its head by enabling direct access to Kafka—no more waiting around for ETL jobs to finish.”
By allowing direct access to Kafka, Streambased is revolutionizing fraud detection and predictive analytics:
Traditional fraud detection systems rely on pre-aggregated data, leading to incomplete insights.
Analysts using Streambased can access historical and live data instantly, enabling real-time fraud investigations and faster predictive modeling.
This is not about millisecond-level fraud detection, which tools like Flink or KSQL handle. Instead, it’s about empowering data analysts and scientists to explore, investigate, and predict in real-time. By removing the barriers between operational and analytical data, Streambased is redefining what’s possible in real-time decision-making.
Event Sourcing: A Game-Changer for Analytics
How Event Sourcing Gives Analysts a 360° View of Data?
Event Sourcing vs. Traditional Analytics: Why Businesses Are Making the Shift
With event sourcing, analysts can see the full lineage of data events, revealing the why behind patterns and anomalies. Instead of relying on pre-aggregated reports, users can interact with raw event data in real-time for deeper insights.
By removing the silos between historical and live data, businesses move from reactive investigation to proactive risk management and predictive analytics—leading to faster, data-driven decisions.
Many organizations have strong operational capabilities with Kafka but struggle to extract insights from their infrastructure. Kafka is the main ingestion point for most business data, ensuring clean, consistent, and reliable datasets for operations.
However, when companies want to use this data for analytics, they face challenges:
Kafka’s topic-based format is not optimized for analytical workloads.
Data duplication increases complexity, costs, and trust issues in the data pipeline.
Moving data from Kafka to a lake or warehouse creates inconsistencies.
Streambased introduces the “Topic-to-Table” concept, transforming Kafka topics into structured formats for fast, interactive analytics. This ensures businesses access real-time data at the source instead of relying on outdated, pre-processed data.
Leo mentioned that the most important question for companies is “Which dataset do you trust—the one in Kafka, the data lake, or the warehouse? But with Streambased, you don’t have to choose. You access data directly where it’s created.
With Streambased, businesses eliminate these concerns by accessing real-time data directly in Kafka. This ensures they always work with the latest, most accurate version of their data, eliminating inconsistencies caused by multiple copies across different storage layers.
Leo highlights a major industry shift—leading data platforms like Confluent, Databricks, and Snowflake are moving toward converging analytical and operational workloads.
The key challenges businesses face today include:
High costs of moving massive volumes of event data.
Data silos causing inefficiencies.
Delayed insights from batch processing.
As a founder, Leo believes “There’s nothing more satisfying than seeing someone’s eyes light up when they realize they don’t have to wait hours for data anymore!”
Customer interactions—understanding pain points and delivering solutions that feel like “magic.”
Helping businesses reduce infrastructure costs and complexity while improving decision-making speed.
Storytelling— translating complex data concepts into compelling narratives that resonate with clients.
Recently, Streambased launched a short video using a space exploration metaphor to explain real-time analytics. Simplifying these complex concepts is a key part of making their product accessible to a broader audience.
The startup journey is fast-paced, and Leo enjoys the agility that comes with it. Whether it’s building custom features for a financial services company or refining product messaging, every step of the process is about solving real-world data challenges in a smarter way.