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What Should CEOs Know About IT and Business Alignment Today?

Isha TanejaAugust 18, 2025August 18, 202506 mins

In today’s hyperconnected, data-driven economy, the alignment between IT and business isn’t just important—it’s essential. CEOs can no longer delegate technology decisions to CIOs and CTOs in isolation. Why? Because IT is no longer a support function; it is the backbone of customer experience, operational efficiency, and competitive advantage. According to McKinsey’s 2025 Tech-Value Index, enterprises where the CEO actively engages in IT strategy are 3x more likely to outperform peers in revenue growth and customer retention. In this blog, we decode what modern CEOs must know to ensure IT and business functions move as one unit—with real-world examples from Wipro and Complere Infosystem.

Why IT-Business Alignment Is a CEO Priority

In the old world, tech followed strategy. In 2025, tech is strategy. CEOs who understand this shift are better positioned to:

Accelerate time-to-market
Minimize redundant investments
Foster innovation through cross-functional collaboration

At Wipro, CEO Thierry Delaporte emphasizes “business-led IT,” ensuring digital strategy is co-created with business units. This led to the success of Wipro’s FullStride Cloud platform, which saw a 23% rise in enterprise adoption within two years.

IT as a Strategic Lever- The Wipro Model

Wipro’s alignment playbook revolves around three pillars:

This model enabled Wipro to reduce digital program delays by 37% between 2022 and 2024 and boosted cross-functional project velocity.

The Complere Way:

Complere Infosystem takes alignment a step further by embedding co-design into the transformation lifecycle. For Isha Taneja, CEO of Complere, IT-business alignment isn’t an outcome—it’s a mindset. Every client engagement begins with a Unified Discovery Workshop involving the CEO, CIO, and business heads.

Key Complere principles include:

Outcome-First Planning: Define business goals before selecting technology.

Data-Driven Execution: Build validation frameworks and governance pipelines aligned with KPIs.

Iterative Feedback Loops: Continuously sync business users with data architects and DevOps teams.

Case Example: A retail chain partnered with Complere to revamp its inventory management. The CEO wanted faster turnover. The CIO needed real-time stock visibility. Complere developed a Snowflake-based reporting layer with Databricks for predictive restocking. Result?

The CEO Playbook for IT-Business Alignment

Want to emulate the Wipro and Complere approach? Here’s your alignment blueprint:

Lead the Vision, Understand the Tech: You don’t need to code, but you must understand the architectural roadmap.
Set Shared OKRs: Define KPIs that span both tech and business teams (e.g., time-to-market, NPS, automation ROI).
Encourage Co-Creation: Run strategy sprints involving product owners, data scientists, and business analysts.
Invest in Communication Layers: Use dashboards, OKR software, and collaborative tools to make alignment visible.

Alignment in Action- Before and After

“IT is no longer a backend function. It’s the nervous system of business. CEOs must lead it, not just approve it.” — Isha Taneja, CEO, Complere Infosystem

Final Verdict:

Wipro’s enterprise-wide coordination and Complere Infosystem’s outcome-first frameworks show us that IT-business alignment doesn’t happen by accident. It requires intent, structure, and leadership. CEOs who step into the role of alignment champions will unlock faster innovation, deeper customer engagement, and scalable growth. In the era of AI, cloud, and intelligent workflows, your alignment strategy is your business strategy.

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Editor Bio

I’m Isha Taneja, serving as the Editor-in-Chief at "The Executive Outlook." Here, I interview industry leaders to share their personal opinions and provide valuable insights to the industry. Additionally, I am the CEO of Complere Infosystem, where I work with data to help businesses make smart decisions. Based in India, I leverage the latest technology to transform complex data into simple and actionable insights, ensuring companies utilize their data effectively.
In my free time, I enjoy writing blog posts to share my knowledge, aiming to make complex topics easy to understand for everyone.